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Avaus delivers efficiency improvements in marketing and sales by leveraging data and automation.


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Monthly online events & materials on improving marketing efficiency by utilising data and automation

It’s not about how much information you have, but about having the right information. We want to steer you towards the right decisions on the issues that matter most to you and your organisation.

This is the reason, why we are providing complimentary valuable analysts’ documents to you this year.

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Recent Cases

Wärtsilä Energy – Website audit with recommendations on data, content & UX in six weeks

Wärtsilä Energy – Website audit with recommendations on data, content & UX in six weeks

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LOT Airlines – Implementing Adobe solutions for a world-class customer experience

LOT Airlines – Implementing Adobe solutions for a world-class customer experience

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Future direction for digital marketing realised in eight weeks for Metsä Group

Future direction for digital marketing realised in eight weeks for Metsä Group

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Sanoma – Where to next with marketing automation?

Sanoma – Where to next with marketing automation?

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Outokumpu – Vision for Marketing Data in five weeks

Outokumpu – Vision for Marketing Data in five weeks

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CDP (Customer Data Platform) selection support for Telia Sweden

CDP (Customer Data Platform) selection support for Telia Sweden

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Improving content production efficiency for a major retailer

Improving content production efficiency for a major retailer

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Kitchen manufacturer focusing on automation and online meetings in COVID-19 crisis

Kitchen manufacturer focusing on automation and online meetings in COVID-19 crisis

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HSL – Customer data strategy; Customer understanding for business results

HSL – Customer data strategy; Customer understanding for business results

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Mobile app-hacking for 020202 Taxi

Mobile app-hacking for 020202 Taxi

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McDonald’s – Digital transformation partner for McDonald’s Sweden

McDonald’s – Digital transformation partner for McDonald’s Sweden

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Axfood – Optimising assortment and promotions utilising customer data

Axfood – Optimising assortment and promotions utilising customer data

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Postnord – Predictive analytics for B2B

Postnord – Predictive analytics for B2B

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Wärtsilä – Marketing Attribution for complex B2B

Wärtsilä – Marketing Attribution for complex B2B

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Anticimex – Hacking Growth: Results within weeks

Anticimex – Hacking Growth: Results within weeks

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Atlas Copco – Global roll-out of Marketing Automation

Atlas Copco – Global roll-out of Marketing Automation

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ABB – Content Marketing for ABB Marine & Ports

ABB – Content Marketing for ABB Marine & Ports

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Swedish bank – Marketing and sales process for mortgage leads

Swedish bank – Marketing and sales process for mortgage leads

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Telco – Strategy for 1:1 marketing

Telco – Strategy for 1:1 marketing

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Kitchen manufacturer – Optimised lead management process

Kitchen manufacturer – Optimised lead management process

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Blog

Salesforce Introduces Loyalty Management

Salesforce Introduces Loyalty Management

Salesforce recently introduced Loyalty Management: A new standalone product that can be integrated into any ecosystem that you may have in place today. Loyalty Management empowers your organisation to create...
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How to scale up your algo game

How to scale up your algo game

In the era of digital marketing, we have seen an exponential increase in the amount of data generated, stored and analysed from an ever growing plethora of systems. But, it...
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Avaus Gearing up for Growth with Data-Factory and New Investor

Avaus Gearing up for Growth with Data-Factory and New Investor

Media release - Avaus Marketing Innovations Oy  31.3.2021, 11:00 EET     To ensure future growth, Avaus has expanded its shareholder base among key employees and also invited a new...
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60 Sales and Marketing tasks that will be automated over the next three years

60 Sales and Marketing tasks that will be automated over the next three years

Today, firms in all industries are under a lot of pressure to reduce costs while sustaining or even growing their top line. The firms that have successfully met these goals...
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Combining behavioral data with customer data requires privacy compliance and technical enablers

Combining behavioral data with customer data requires privacy compliance and technical enablers

Ten Building Blocks for an Actionable Marketing Data-Asset - The Avaus Data Factory Part III Combining online behavioural data with customer data requires strict privacy compliance and technical enablers  ...
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Sales in 2025 – The Future of B2B Sales is all About Data and Hyperautomation

Sales in 2025 – The Future of B2B Sales is all About Data and Hyperautomation

Demands for enhanced sales automation and AI-enabled B2B customer experiences at scale are higher than ever. Many sales leaders are still struggling to scale up their digital capabilities, while Covid-19...
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Build at scale or experiment first?

Build at scale or experiment first?

Introduction   A proof of concept (POC) is a miniature project aimed at demonstrating the value of a concept before fully committing to it. It is common practice to use...
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Amazon’s secretive launch took the Swedes with a surprise

Amazon’s secretive launch took the Swedes with a surprise

Published originally in Kauppalehti on November 2020 by Ossi Kurki-Suonio.   US e-commerce giant Amazon quietly launched its Swedish site a month ago. There had been rumours of a launch...
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The data-driven B2B CMO

The data-driven B2B CMO

If you think it’s time for your organisation to become data-driven, keep on reading.    This blog post is part of the Avaus marketing for B2B companies, for more on...
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Interaction Studio – Visualise, track, and manage real-time consumer experiences

Interaction Studio – Visualise, track, and manage real-time consumer experiences

Interaction Studio Interaction Studio is a wonderful tool in Salesforce where the user can visualise, track, and manage the customer experience in real-time. The essential purpose of this is to...
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7 tips for cross-agency collaboration in a cross-competence world

7 tips for cross-agency collaboration in a cross-competence world

"Getting the whole team together in the same boat has been key to our work. When the entire team is sitting around the same table, there is no competition, no...
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Why first-party data is your only chance if you aren’t selling on Amazon (and if you are selling too)…

Why first-party data is your only chance if you aren’t selling on Amazon (and if you are selling too)…

Amazon launched it’s Swedish e-commerce service yesterday, October 28 2020, and the impact will surely be felt by Sweden's rich e-commerce, omnichannel, and offline retail industry. Amazon will convince many...
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Top 5 Takeaways from Avaus Expert Talks Stockholm 2020

Top 5 Takeaways from Avaus Expert Talks Stockholm 2020

Avaus Expert Talks was a full afternoon focusing on data. The main point of discussion was how to stick to strategic growth initiatives related to data, and simultaneously adapting to...
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Salesforce Journey Builder – Path Optimisation

Salesforce Journey Builder – Path Optimisation

(3 min read) We all know that optimising the customer experience is very important to work your way towards a great customer experience which, in turn, leads to better business...
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Scott Brinker: “Automation allows marketers to focus on the genuinely meaningful”

Scott Brinker: “Automation allows marketers to focus on the genuinely meaningful”

MarTech guru Scott Brinker in Stockholm: "Automation allows marketers to focus on the genuinely meaningful" MarTech guru Scott Brinker predicts major changes in how companies organise their marketing. In the...
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Salesforce Customer 360 Audiences – The long awaited Salesforce CDP

Salesforce Customer 360 Audiences – The long awaited Salesforce CDP

SF CDP (5min read) Since a few years back customers expect companies to have an intimate understanding of their preferences. They also demand personalisation and fast service. They expect all...
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Suomalaiset jakavat Korona-arvosanoja Asiakkuusindeksi 2020 -tutkimuksessa

Suomalaiset jakavat Korona-arvosanoja Asiakkuusindeksi 2020 -tutkimuksessa

Vuoden 2020 paras asiakaskokemus oli  Mustilla ja Mirrillä. Kuvassa Mustin ja Mirrin maajohtaja Timo Tervo, ASML:n Jari Perko ja Avauksen Tom Nickels    Asiakkaat arvostavat suomalaisten yritysten korona-toimia Matkailuala saa...
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Missing Use Cases – key reason for Data and Technology Investments Failure

Missing Use Cases – key reason for Data and Technology Investments Failure

One of the main reasons for failed digital sales & marketing technology initiatives is the lack of proper use case design. Implementing new layers of technology without a well-articulated customer...
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Branschupprop – datadrivna byråer vill profilera sig som egen grupp på marknaden

Branschupprop – datadrivna byråer vill profilera sig som egen grupp på marknaden

En grupp byråer, som erbjuder data- & teknologilösningar för marknadsförare och reklamköpare, har gått ihop för att uppmärksamma branschen på den pågående förvandlingen av byrålandskapet. Gruppens första initiativ är att...
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New Salesforce Marketing Cloud release  – Multi Factor Authentication introduced

New Salesforce Marketing Cloud release – Multi Factor Authentication introduced

It’s that time of the year again - Salesforce Marketing Cloud has released new updates. Going forward the Avaus team will try to not only read these release notes and...
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50 recipes to help you take the first steps towards algorithmic marketing.

Increase your digital sales capabilities and help your organisation get onboard using the Avaus Blueprint.

How will marketing strategy and budgets be affected by COVID-19? Read our research.